To put our campaign in perspective, we had a hundred trees to give away and we put out the call only a day or two before the event actually happened. Just before we headed out at 4:38am on the 16th of September, only a few of the trees were spoken for. Then our media release and the release of our Pawpaw Parade through our web site and e-blast, created a storm of interest, flooding us with emails, text messages, DM's on Facebook... and all the other modes of communication.
In the first 2 days alone, we received over 700 emails and other inquiries. Since then, we have received well over a thousand more. At this point now, we are nearing two thousand requests for people who would like to adopt Pawpaws. A tremendous thank you is extended to my neighbour Steve O'Neil who voluntarily drove 1,400 km in his Hyundai Ionic, putting up with me the entire way! In addition, our Carolinian Canada support team at home of Kathryn, Tristan, Koral, and Michelle answered the hundreds of inquiries and kept pointing me and Steve in the right direction. Also thanks to Pete, Sarah and Jarmila at WWF Canada who held a batch of Pawpaws in Toronto (they wouldn't fit in the car!) for us to pick up as we headed through Toronto.
Recipients who received a pair of trees represented:
While you may not have received a Pawpaw this time, we will be running another Pawpaw Parade next year and you will have the opportunity to apply again.
Thanks to the massive success of this program (we are blown away by your Pawpaw love!), we are looking for ways that we can expand the Pawpaw Parade in the new year and possibly to new species-in-need of great homes. As in the original drive, applicants will register or update their garden or restoration site in the In The Zone Tracker.
If you are interested in participating and applying, you can get a head start by registering today. All In The Zone participants will be the first to hear about upcoming drives, and just as with the first Pawpaw parade will be able to apply by submitting an updated tracker during the drive. It takes as little as 15 minutes, so what are you waiting for?
Learn more about In The Zone at our joint web site with WWF Canada - www.inthezonegardens.ca - and become a part of Canada's Biggest Wildlife Garden today!
Tracking your site helps Carolinian Canada and World Wildlife Fund Canada immensely. This data is used to help report on the ground activity, which helps strategically direct new actions and expand our programs where they are needed most.